When Linden Cook approached us with a brief to build brand awareness in a fresh, engaging way, we saw an opportunity to go beyond the usual. We got stuck in and developed a bespoke campaign concept that brought the brand to life in an entirely new format: a real-world x digital Treasure Hunt.

This was a first for Linden Cook. We created the full campaign idea and mechanic, blending digital strategy with offline activation to drive genuine connection with the brand. Pieces from the collection were hidden in key locations around Melbourne, with clues dropped in real-time via social media. To amplify reach and drive buzz, we collaborated with @girlaboutmelb, an established local influencer whose audience aligned seamlessly with the brand’s core customer.

To support the campaign rollout, we also crafted all social media captions ensuring the brand voice felt consistent, elevated and playful across every post. The campaign was run across both Instagram and TikTok, with tailored content strategies for each platform to help grow Linden Cook’s cross-platform audience and reach a broader, highly engaged community.

The Treasure Hunt was designed to feel premium yet approachable. It tapped into the excitement of discovery while showcasing Linden Cook’s handcrafted pieces as coveted prizes. The campaign drove a significant uplift in social engagement, organic reach and brand visibility, while also creating tangible moments of joy for participants on the ground.

From concept through to execution, Hello Beau delivered a strategic, standout campaign that successfully bridged the online and offline experience. It positioned Linden Cook as a brand willing to take creative risks, all while staying true to its refined aesthetic and loyal community.