Say hello to the newest icon in the Sydney skyline—Parkline Place.

To celebrate the topping out of this landmark development above the new Pitt Street Metro Station, we partnered with Woofys to bring a custom-built cart to life. Think bespoke finishes, brand colours and thoughtful details designed to delight guests and complement the architectural impact of the space.

From strategy to styling, Hello Beau helped shape a ceremony that felt considered, culturally respectful and joyfully elevated. Guests were welcomed with a nourishing breakfast, a powerful Welcome to Country, and a hands-on ochre painting activity—a beautiful nod to Indigenous traditions and the land on which Parkline Place stands.

A milestone moment, made meaningful.