As part of Bonds’ commitment to evolve their ecommerce experience, we helped lead a refresh of the on-body imagery across women’s and men’s apparel, underwear, socks and hosiery categories. The brief called for a more cohesive and contemporary look that would elevate the brand’s digital presence while staying true to its inclusive, down-to-earth identity.

Hello Beau took the lead on art direction, overseeing every element from pre-production through to post. This included sourcing diverse, on-brand talent and contractors, engaging stylists, managing sample coordination and ensuring each detail aligned with Bonds’ creative vision. We also provided detailed markup notes for retouching, ensuring final assets were polished but still human.

To guide future shoots and maintain consistency across categories, we developed a comprehensive style guide that now informs all ecomm on-body photography for the brand. The document outlined everything from lighting direction and model posing to wardrobe styling and shot selection, ensuring all key stakeholders are aligned on a shared visual language for not only Bonds online- but for wholesale customers as well.

The result was a clean, confident and refreshed suite of imagery that continues to shape Bonds’ ecommerce aesthetic. The work not only lifted the overall look and feel of the site, but also laid a strong creative foundation for future content creation across multiple departments.