The 580 George management team engaged Hello Beau to re-energise its digital presence and increase foot traffic into the retail precinct, while also engaging tenants and staff in the adjoining office tower.

We implemented a comprehensive end-to-end strategy, encompassing social, email, web and event management across the office and retail calendars.

One of the most exciting elements of our partnership was the 12-month activation calendar, and we were thrilled to deliver a suite of both micro and major events on a range of scaling budgets. Such successes included the Mardi Gras Welcome Here Campaign- where we had our resident ‘Queencierge’ manage the desk for the day, and surprise-and-delight tenants with appearances, photo-opps and of course, free branded donuts to celebrate.

We also coordinated office events including the building-wide 580 George St Christmas Party, a unique challenge as it was held in the ground-floor foyer during business hours. No matter the event and its complexities, our expertise in end-to-end management ensuried every detail was handled with care and 100% stress free for our clients.

All of our work helped redefine 580 George as the got-to dining and retail destination in the heart of the iconic George Street, and spotlights the diversity of its retail offering as a unique selling point for locals and tourists alike.